London, 30 November 2024 - 11:11 Management is excited to announce the signing of Zelfa Barrett, the champion super featherweight boxer from Manchester, as its latest ambassador. Known for his explosive talent, resilience, and determination inside the ring, Zelfa brings a wealth of experience and an unparalleled passion for the sport to the 11:11 family. With an impressive career, including this year’s win of the WBA International Super Featherweight Title claimed in the fight vs. Jordan Gill in April adding to his collection, Zelfa is certainly of boxing’s most exciting challengers for a world title in 2025. His commitment to hard work, his natural ability but importantly his dedication to his community fuels his ambition to continue breaking barriers in the sport align and perfectly with 11:11 Management’s mission to elevate potential and create long-lasting opportunities for athletes – beyond their sporting careers. As an ambassador for 11:11 Management, Zelfa will be working closely with the team to further elevate both his career and his brand and involve him in the launch of selected projects for adding value through collaborations. The partnership aims at enhancing professional growth while fostering new ventures beyond the boxing ring. Zelfa Barrett expressed his excitement about the partnership: "Joining 11:11 Management is a huge step forward in my career. They understand my drive to reach the highest level in boxing and are committed to helping me achieve my goals alongside my trusted team – my manager Steve Wood of VIP Boxing and my trainer and uncle Pat Barrett who have been with me from the very beginning. 11:11’s expertise, vision, and commitment to their talent’s all-around growth make them the ideal addition to my team. I’m excited about the future and the opportunities we will create together.” 11:11 Management’s Founder and Director, Suresh shared: "We are thrilled to welcome Zelfa Barrett to the 11:11 family. Zelfa embodies everything we stand for – dedication, perseverance, and passion to grow and thrive. We look forward to supporting him in his journey, not only in the ring but also in expanding his brand and legacy beyond boxing. This partnership marks the beginning of an exciting chapter for both Zelfa and 11:11 as we prepare to launch exciting projects in 2025." As one of boxing’s brightest stars, Zelfa’s journey continues to inspire current and future athletes of all ages, from grassroots to professionals, from his hometown Manchester to the international stage. Zelfa keeps rising - within and outside of the sport, with new opportunities on the horizon.